The pre-launch campaign ran in the 9 hippest neighborhoods in America. Go90 art murals and hundreds of wild postings invited people to engage with the brand on Snapchat.
The main launch focused on consumers during their daily commute when we knew they would be looking for a cure to boredom. We wrapped train stations, ran OOH along busy routes and supported that with a robust social media effort across the main channels.
TV campaign introduced the brand and owned the motion of going 90
Takeovers during launch week
Major influencers where sent a stealth box containing a tablet with the app pre-loaded
Content partnerships with BuzzFeed and Comedy Central
A series of branded animations deployed across social media and for partnerships
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